By Ruby Fox
The Real Reason Goyard Bag Resale Values Have Plummeted
Once the epitome of exclusivity and luxury, the Goyard bag has seen a notable decline in its resale value. As a vintage fashion enthusiast who spends weekends trawling through designer consignment stores and flea markets, I'm here to uncover the fascinating dynamics behind this shift.

The Enigmatic Charm of Goyard: A Historical Perspective
Founded in 1853, Goyard is one of the oldest Parisian trunk makers, drawing on a legacy of craftsmanship that has seduced royalty and celebrities alike. Unlike its counterparts, Goyard has shrouded itself in mystery, eschewing advertising and online sales to cultivate an aura of exclusivity. The brand's iconic chevron pattern, created by Edmond Goyard, is a symbol of this rich heritage, adorning their handbags like the Saint Louis Tote and the Plumet Shoulder Bag.
Celebrity Influence and Cultural Moments
The Goyard bag has been a staple in the wardrobes of iconic figures like Coco Chanel, Karl Lagerfeld, and more recently, Kardashian-Jenners. Despite its celebrity endorsements, the brand has managed to maintain a low profile—an allure that has historically kept resale values high.
Unraveling the Mystery: Why Goyard Resale Values are Declining
Market Saturation and Changing Trends
The luxury resale market is dynamic, and what's coveted today might lose its charm tomorrow. The recent influx of Goyard bags in the secondary market has led to a saturation, causing prices to dip. Consider the Saint Louis Tote in black, which is currently listed at $2,020, a staggering 41.2% below the market average of $3,433.91.

Additionally, the Plumet Shoulder Bag is listed at $1,900, which is 22.1% below its market average. Such listings illustrate the shifting tides in consumer preferences.
Condition and Color Influence on Pricing
The condition of a handbag plays a significant role in its resale price. A bag in 'Excellent' condition, such as the Saint Louis Tote in white, carries a different value proposition than a 'Very Good' condition item like the Saint Marie Clutch in green. While both are below market averages, the Saint Marie Clutch's condition impacts its lower listing price of $1,275 compared to its average of $1,418.33.
The Role of SECONDSENSE in Price Comparison
In a landscape where prices fluctuate, platforms like SECONDSENSE offer invaluable market comparison tools. This feature empowers buyers to make informed decisions. For example, the platform highlights that the Saint Louis Tote in black is priced significantly below the market average, making it a savvy purchase.
Price Comparison Analysis
Image | Model | Color | Size | Material | Condition | Price | Market Comparison | Link |
---|---|---|---|---|---|---|---|---|
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Goyard Saint Louis Tote | Black | pm | Canvas | Excellent | $2,020 | $1414 below average | View Listing |
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Goyard Plumet Shoulder | Black | None | Canvas | Excellent | $1,900 | $539 below average | View Listing |
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Goyard Saint Marie Clutch | Green | None | Canvas | Very Good | $1,275 | $143 below average | View Listing |
Conclusion
The world of luxury handbags is as unpredictable as it is alluring. As trends shift and markets saturate, the resale value of items like the Goyard bag fluctuates. For fashion aficionados looking to make savvy investments, platforms like SECONDSENSE provide the critical tools needed for informed buying decisions. Explore these offerings and more by visiting SECONDSENSE today!